Players of theSims 4are getting upset over a new ad for the game’s most recently announced expansion. It’s not the content of the latest ad that’s upsetting members ofThe Sims 4’s fan base, but how it’s being presented to them, appearing as a pop-up on the game’s launch screen.
Thenewest expansion pack forThe Sims 4is named Life & Death. Revealed just a couple of days ago, the pack is planned for launch on October 31, just in time for Halloween, and it will include features like the ability to control ghostly Sims and build up their supernatural powers, as well as adding Bucket Lists for living Sims to allow them to rack up some additional lifetime rewards. Those who pre-order the expansion or pick it up by December 12 will gain access to some exclusive rewards, including the Lasting Legacy Family Portrait, the Mournful Melodies Music Box, and the Plumed Elegance Mask.
These three items are the subject of the new ad that’s been popping up, and a lot of players seem pretty unhappy with the way EA has decided to present the Macabre Mementos ad to them. As noted on the game’s Reddit by user Rainbow-Elephant3445, the rewards for ordering Life & Death are already shown in plain sight on the game’s main menu screen, so adding a pop-up that appears when the game’s launcher is loaded isn’t just an annoyance, it’s also redundant.The Sims 4faced fan backlash for aggressive adsin February, adding a constantly pulsing button to the user interface that led to the game’s DLC store.
To be fair, not all players have been annoyed by the pop-up’s presence, and some seem to feel that it could even provide order rewards information to players who might have otherwise missed it. One commenter noted that many players seemed to have missed out onThe Sims 4’s Happy at Home rewardsprogram despite the promotional images and links that appeared on the game’s menu screen. That limited-time program launched in June and provided in-game furniture login rewards for players, including an exclusive dart board and a single-person bar.
Sims 4
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